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Senior Executive – Content & Marketing

Ho Chi Minh
24-Payment Services-0221
We are designing a Personal Finance product suite that helps users manage their financial life and educates users on financial knowledge. For this growing product, we’re looking for a content creator to help us generate in- and out-app high quality content for the product suite.
The candidate will sit in the Growth team, reporting to the project’s Growth Manager. As part of a broader Growth team, you will also participate in Growth marketing activities to acquire and engage users. Therefore, the role also suits someone who wants to broaden your knowledge beyond the Copywriting profession.
What you will do
Content Marketing (80%)
  • Brainstorm and strategize content directions and tones, targeting specific user segments and context
  • Own full content pillars
    • Product content: Function text, educational content, etc.
    • Product communication in & out-app: Notification, social posts, banners, etc.
  • Copy, proofread, edit your own and other’s copy
  • Keep up with social media trend; respond ASAP to trends/memes to generate viral awareness and engagement for our product
  • Define key metrics, run experiment, report, and make improvements
Growth Marketing (20%)
  • Initiate and run Branding & Promotion campaign: brief/design marketing material and run communications;
  • Project-manage product & growth marketing initiatives, coordinating various departments and stakeholders.
What you will need
  • Degree in Marketing, Communication, Business, PR, or a related field;
  • 2-4 years of creative writing experiences, preferably at agency, tech consumer apps, games, financial institutions (must provide portfolio of work/writing samples);
  • Able to alternate between formal and casual/Gen-Z language content;
  • Highly organized thinker with deep attention to detail;
  • Self-motivated, proactive, accountable. Able to work under pressure, independently and manage own time/ progress;
  • Fun-loving; we care whether you enjoy spending time with the team;
  • Experience in conceptualizing and scripting social media video and podcast contents;
  • Familiarity with auto-reply messages / chatbot.
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