Senior - User Growth Executive
Khối Kinh Doanh
Hồ Chí Minh
25-Payment Services-0513
We are looking for a Senior Growth Executive (User) to join MoMo’s Enterprise Payment & Business Solutions (EPS) team. In this role, you will be responsible for driving user growth and engagement across key enterprise merchants (F&B, Retail), by designing and executing end-to-end initiatives that drive online-to-offline and offline-to-online user conversion. This is a highly hands-on role where you will directly manage the full lifecycle from analysis, planning, setup, to execution and optimization across MoMo’s in-app ecosystem.
Mô tả công việc
- Growth Planning & Execution
- Set ambitious MAU growth targets for offline merchant use cases (Retail, F&B);
- Plan and launch in-app user growth initiatives leveraging media, product features and promotion tools;
- Align campaign initiatives with EPS objectives and merchant business goals;
- Work with internal teams to plan resource usage and scenario forecast;
- Analytics & Insights
- Analyze user funnel and behavior data to uncover growth opportunities;
- Collaborate with Data team to generate insights and evaluate campaign effectiveness;
- Design and run A/B tests to validate hypotheses and improve campaign performance;
- Lifecycle & User Journey
- Define and optimize conversion funnel from in-app use cases to merchant transactions;
- Own lifecycle messaging strategy & setup marketing automation to improve conversion;
- Performance Tracking
- Monitor key KPIs such as MAU, transaction volume, revenue,…;
- Analyze campaign performance and user behavior to identify trends and improvement opportunities;
- Provide reports and actionable insights to optimize current initiatives and inform future planning;
Yêu cầu công việc
- Bachelor’s degree in Business, Marketing, Economics, or related fields;
- 3–5 years of experience in Growth, Analytics, Product Marketing, or related roles within Fintech, Ecommerce, or other technology companies (required);
- Strong analytical mindset, confident working with dashboards, segmentation logic, and experimentation;
- Good stakeholder management and communication skills;
- Familiarity with SQL or marketing automation tools is a plus;
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