(Senior) Lead - Marketing Communications
MoMo is one of Vietnam’s very first tech unicorns. We offer more than 100 payment, financial and lifestyle services that make life more convenient, simpler and easier for you to enjoy. As our brand is accelerating quickly, we are reforming and expanding our marketing team to prepare for the exciting journey ahead.
We are looking for an enthusiastic marketing communication lead to join us. Our team is a well-blended mix of creative junkies, brand lovers, media performers, product developers, and number crunchers. Together, we hope to build the most unique and beloved tech brand in Vietnam.
You will be joining a team of fun, young-at-heart, dynamic and fast paced individuals who embrace growth. As a brand planner, you will help drive our brand and brand extensions towards the next tipping point.
Mô tả công việc
- User and Market Insights
- Stay on top of user, media landscape and market trends
- Have a genuine empathy for our users and be able to harvest relevant insights and unmet needs that MoMo can leverage on.
- Creative Project & Campaign Management
- Be able to develop an overall communication framework and turn business objectives into insightful and inspiring creative briefs. Select the right campaign approach that ticks.
- Act as the key PMO to manage our marketing campaigns. Work closely with our in-house creatives and other agencies, partners, production houses in the process of creative production. Source the best creative partners to create meaningful and impactful communication works.
- Collaborate with our media team to deliver the creatives according to plan.
- Manage complicated creative work streams to ensure on-time in-full deliverables. Work in sync with other cross-functional teams and manage our stakeholders’ expectations along the way.
- Brand Consistency
- Act as an internal consultant for our Growth and Business teams to ensure that all in-app merchandise and promotion content are positively reinforcing our brand experience.
- Resource and Budget Management
- Manage the assigned budget of your projects.
- Track and analyze campaign effectiveness. Provide recommendations to optimize the campaign and improve our long term marketing performance.
- Build and implement systems and initiatives to make the creative and content production process smooth and productive yet fun for our team.
Yêu cầu công việc
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
- Strong branding or campaign planning and campaign execution across media channels.. At least 3 years working in brand marketing, brand agencies, ad agencies, in-house creative team or other positions with equivalent experience.
- Experience in fintech, utility apps, e-commerce platforms, financial services (bank, insurance or credit) and lifestyle (travel or entertainment) is a plus.
- You are fast paced and flexible.
- You are analytical by nature.
- You are result oriented and number driven.
- You can be both a team leader and player.
- You don't settle for mediocre. You enjoy the thrill of doing something new and making it better.
- Fluent proficiency in written and spoken English