What you will do

• Strategic Planning:
• Develop and execute a comprehensive strategic plan for the Marketing Platform, aligned with the company’s overall marketing and distribution goals.
• Identify opportunities for growth, market unmet needs, revenue generation, and increased MoMo platform engagement through the Marketing Platform.
• Monitor industry trends, competitor activities, and emerging technologies to ensure our platform remains competitive and innovative.
• Marketing Services Business Development:
• Drive the development of Marketing solutions and services by collaborating with Product and Tech teams.
• Lead the efforts in product packaging, ensuring the creation of compelling offerings that meet merchants’ needs and drive User Engagement.
• Develop and execute marketing strategies to effectively promote and market the Marketing Platform and solutions.
• Lead development of positioning, and go-to-market plans for the Marketing Platform services.
• Marketing Services Operations:
• Oversee the operational aspects of marketing services, including content management, campaign execution, performance tracking, and merchant satisfaction.
• Collaborate with internal teams to ensure seamless delivery of marketing services and optimize merchant outcomes (customer success).
• Implement and automate effective processes, systems, and metrics to drive operational efficiency and quality.
• Team Leadership:
• Manage a team of professionals, providing guidance, mentorship, and performance feedback.
• Foster a collaborative and high-performing culture within the team.
• Internal and External Partner Enabling and Support:
• Collaborate with internal teams, including Business Units, Product, Tech and Customer Service, to ensure seamless integration and utilization of the marketing platform.
• Provide training, resources, and ongoing support to internal and external stakeholders to enable them to effectively leverage the Marketing Platform.

What you will need