Senior - Public Relation Specialist
Khối Kinh Doanh
Hồ Chí Minh
25-BMC-0216
MoMo, one of Vietnam’s pioneering tech unicorns, delivers over 100 payment, financial, and lifestyle services designed to simplify and enhance everyday life. As our brand accelerates its growth trajectory, we are strengthening and expanding our marketing team to fuel an ambitious journey ahead.
We are seeking a dynamic and experienced Senior PR professional to lead press relations, spearhead impactful content strategies, and execute integrated media campaigns. In this role, you will manage a team, providing leadership and mentorship to deliver high-quality, brand-aligned content and communication initiatives that drive MoMo’s reputation and objectives forward.
Mô tả công việc
- Build and nurture relationships with the press, magazines, TV channels, and media partners to amplify MoMo’s corporate image and reputation.
- Designed and executed Integrated Marketing Communication (IMC) campaigns to elevate the company’s reputation and align with business goals.
- Oversee sponsorship programs, identify opportunities, and maximize sponsor benefits to enhance brand visibility.
- Lead Content Planning, including strategy development, ideation, and content review (e.g., press releases, PR articles, social media posts, website materials) crafted by copywriters, ensuring alignment with brand voice before final approval by the Corporate Communications Director.
- Strategize and manage crisis communications, collaborating with Customer Service, Legal & Compliance, and Risk teams to mitigate issues effectively.
- Partner with the Corporate Communications Manager to develop corporate communication plans and campaigns that support MoMo’s growth ambitions in Vietnam.
- Manage stakeholders to execute corporate communication campaigns, events, and reports with precision and impact.
- Drive PR-marketing events and support communication for CSR and government relations (GR) activities.
- Collaborate with internal business units (BUs) to ensure cohesive communication efforts.
Yêu cầu công việc
- Education: Bachelor’s degree in Communications, Public Relations, Business Administration, or related fields.
- Seniority: Minimum of 3-4 years in a relevant role.
- Language: Fluent in English (written and spoken).
- Office Skills: Advanced proficiency in PowerPoint and Excel.
- Attitude: Thrives under pressure, proactive, adaptable, open-minded, and willing to travel for business needs.
- Functional Knowledge & Experience:
- Proven Integrated Marketing Communication (IMC) expertise with a track record of designing and executing campaigns that blend PR, media, and content strategies.
- Strong background in Content Planning, including developing content strategies, managing editorial workflows, and ensuring consistency across multiple channels.
- Strategic thinker with a results-driven mindset and experience in risk and crisis management.
- Familiarity with startups' fast-paced, innovative nature; prior experience at a PR agency is an advantage.
- Functional Skills:
- Exceptional writing and presentation skills, with the ability to craft compelling narratives.
- Proficient in event management and executing impactful social campaigns.
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