What you will do

• Product Marketing Strategy:
• Develop comprehensive product marketing strategies that effectively position our product and its features in the competitive landscape.
• Create compelling and persuasive messaging, value propositions, and positioning to differentiate our offerings and resonate with target audiences.
• Collaborate with product managers to deeply understand product features, benefits, and use cases, translating them into user-focused messaging.
• Go-to-Market (GTM) Planning:
• Lead the planning and execution of go-to-market strategies for new product launches, feature updates, and expansions into new markets.
• Collaborate with cross-functional teams, including MoMo Business Units, Partners, Business Development, and customer success, to ensure seamless and coordinated launch activities.
• Growth Initiatives:
• Identify growth opportunities by analyzing market trends, customer data, feedbacks, and competitive intelligence.
• Develop and execute data-driven growth initiatives to expand market share, increase user and product adoption, and drive their retention rates.
• Customer Insights and Feedback:
• Conduct data analysis and work with Customer Intelligence to conduct customer research, surveys, and interviews to gather insights and understand customer needs and pain points.
• Proactively seek and gather feedback from customers regarding product features, usability, and overall satisfaction.
• Collaborate with the product development team to ensure that customer feedback is incorporated into product enhancements and improvements.
• Performance Analysis and Reporting:
• Establish key performance indicators (KPIs) to measure the success of product marketing initiatives and campaigns.
• Analyze data and provide regular performance reports to track progress, identify areas for improvement, and make informed strategic decisions.
• Cross-Functional Collaboration:
• Leading strategic company project and campaign (i.e Lắc Xì…) as growth lead to drive campaign and project objectives and collaborate across project team including FP&A, Product Managers, Operations, Marketing and relevant team. 
• Act as project owner and/or collaborator for cross-BU product integration and synergies
• Team Leadership:
• Leading a team of (senior) executives to deliver overall business objectives and division OKRs.
• Provide coaching for team members to maximize their strengths and define growth areas and development plan 

What you will need