Senior - Product Executive, Promotion & Loyalty

Product Development & Strategy:

• Develop and drive the product vision and strategy for Merchant Solution products within the Promotion & Loyalty domain on MoMo, aligning with company objectives around merchant engagement, co-funding programs, and merchant-driven user acquisition.

• Build and own the product roadmap that prioritizes features such as merchant-funded campaigns, merchant voucher management systems, co-marketing tools, merchant loyalty programs, and merchant analytics dashboards to maximize merchant ROI and platform GMV growth.

• Continuously propose and explore new features, technologies, and business models (e.g., performance-based marketing tools, merchant CRM solutions, dynamic voucher pricing, merchant coalition loyalty programs) to strengthen MoMo's value proposition for merchants in driving sales and customer retention.

• Conduct market research, competitor benchmarking, and merchant studies to uncover insights into merchant marketing needs, campaign effectiveness, and ROI expectations across different merchant segments (F&B, retail, services, e-commerce).

• Drive product adoption, ensuring merchants clearly understand how to leverage MoMo's promotion and loyalty tools to achieve their business objectives (traffic, conversion, repeat purchase, customer loyalty).

• Lead product launches, merchant enablement programs, and go-to-market initiatives in collaboration with merchant business, sales, account management, and marketing teams.

Data-Driven Decisions:

• Leverage data analytics and insights to understand merchant behaviors (campaign funding patterns, voucher utilization, ROI realization, merchant retention, merchant LTV).

• Translate data into actionable strategies to optimize merchant campaign performance, funding efficiency, merchant satisfaction, and platform take rate.

• Partner with Data/ML/AI teams to apply advanced analytics and machine learning models for:

• Merchant segmentation based on campaign behavior and funding potential

• Predictive modeling for merchant campaign success and ROI forecasting

• Intelligent budget recommendation and dynamic pricing for merchant vouchers

• Personalized merchant insights and next-best-action recommendations

• Fraud detection in merchant-funded campaigns and voucher abuse prevention

• Merchant churn prediction and proactive engagement triggers

• Explore generative AI use cases (e.g., automated campaign creation assistance, merchant marketing content generation, smart campaign optimization recommendations, chatbot for merchant support).

• Define and monitor success metrics (merchant participation rate, total merchant funding, campaign ROI for merchants, voucher redemption efficiency, merchant retention rate, merchant NPS, GMV from merchant campaigns).

• Cross-Functional Collaboration:

• Work closely with cross-functional teams (engineering, design, data science, merchant operations, account management, risk, finance) to deliver high-quality merchant promotion and loyalty solutions.

• Foster deep collaboration with consumer-facing Promotion & Loyalty teams to ensure merchant solutions integrate seamlessly with user experiences and create win-win value propositions.

• Partner with Merchant Business Units, Sales, and Partnership teams to co-design co-funding models, merchant incentive programs, and category-specific campaign strategies.

• Engage directly with key merchant partners to gather feedback, co-create solutions, validate hypotheses, and build long-term strategic relationships.

• Communicate product strategy, roadmap progress, merchant impact stories, and team performance effectively to stakeholders, senior leadership, and executive management.

Requirements Summary

• Bachelor’s degree required; MBA is a plus.

• 5+ years of product management experience in B2B/platform products (fintech, e-wallet, loyalty, merchant marketing, e-commerce).

• Strong experience building merchant-facing or self-service marketing tools with measurable business impact.

• Deep understanding of merchant ROI, promotion & loyalty mechanics, and consumer behavior.

• Strong analytical skills (SQL, GA, Tableau, Mixpanel, etc.); AI/ML in marketing is a plus.

• Knowledge of merchant funding models, voucher systems, and loyalty platforms is advantageous.

Key Skills & Traits

• Merchant-centric mindset with strong ROI and campaign optimization focus.

• Strategic, data-driven thinker with AI opportunity awareness.

• Strong leadership, stakeholder management, and cross-functional collaboration skills.

• Skilled in product design tools (Figma, Miro) and project prioritization.

• Results-oriented, resilient, entrepreneurial, and passionate about helping merchants grow.