Lead - Product, Promotion & Loyalty

Khối Phát triển Sản phẩm

Hồ Chí Minh

26-MDS-0119

Mô tả công việc

Own end-to-end product vision, strategy, and business outcomes for the Merchant Solution – Promotion & Loyalty domain on MoMo, serving as the primary product driver and domain expert accountable for the domain's growth and long-term competitiveness.
Define multi-horizon roadmaps (0–3 months execution, 3–12 months planning, 12+ months vision) covering the full merchant marketing stack: merchant-funded campaigns, voucher management systems, co-marketing tools, merchant loyalty programs, performance analytics, and self-service campaign platforms.
Act as the domain's subject matter expert and thought leader — proactively identify whitespace opportunities, anticipate market shifts, and bring bold product bets to leadership to expand MoMo's merchant promotion ecosystem.
Set clear product principles and prioritization frameworks, ensuring every product decision is anchored to merchant ROI, platform GMV growth, and user engagement outcomes.
Represent the Merchant Solution domain in company-wide planning cycles, OKR setting, and cross-team strategic discussions.

Take full ownership of the product backlog — from discovery and ideation through to delivery, measurement, and iteration — operating at a level of depth and breadth that spans multiple workstreams simultaneously.
Drive end-to-end product development lifecycle for merchant promotion and loyalty features: merchant campaign creation tools, voucher configuration systems, co-funding budget management, campaign analytics dashboards, and merchant engagement programs.
Lead product discovery independently — conduct merchant interviews, usability tests, competitive benchmarking, and market research with minimal guidance, synthesizing findings into clear product requirements and actionable roadmap decisions.
Define detailed product specifications, user stories, and acceptance criteria that align engineering, design, and data teams around a shared understanding of merchant needs and platform requirements.
Lead product launches and go-to-market execution for merchant solutions, coordinating cross-functional workstreams across sales, account management, marketing, and operations.
Identify, flag, and navigate cross-team dependencies proactively, ensuring smooth delivery without bottlenecks across squads.

Define and own the merchant engagement model across the promotion and loyalty domain — from merchant onboarding and campaign activation through to retention and long-term merchant LTV growth.
Design and iterate co-funding and co-marketing frameworks that create sustainable commercial structures between MoMo and merchant partners across all segments (SMEs, chains, enterprise).
Drive merchant product adoption by deeply understanding merchant pain points, ROI expectations, and marketing maturity — translating insights into self-service tools and intelligent automation that scale across thousands of merchants.
Lead strategic product conversations with key merchant partners, acting as a credible product voice that earns merchant trust and surfaces actionable feedback to continuously improve solutions.
Develop category-specific product strategies (F&B, retail, services, e-commerce) informed by segment data and in close partnership with Merchant Sales and Account Management teams.

Establish a rigorous measurement discipline — define OKRs, product KPIs, and a consistent framework for evaluating merchant campaign performance, feature health, and domain-level business impact.
Take a hands-on role in shaping how AI/ML capabilities are embedded across the merchant solution portfolio, working closely with Data Science and Engineering:

Intelligent campaign builder with AI-assisted targeting and budget optimization
Predictive merchant churn modeling and proactive retention interventions
Merchant segmentation and personalized next-best-action recommendations
Dynamic voucher pricing and campaign ROI forecasting
Fraud detection and voucher abuse prevention at scale
Generative AI for merchant content creation, campaign brief automation, and smart onboarding flows

Use platform-level data to surface macro insights on merchant promotion trends, funding efficiency, and competitive positioning to sharpen domain strategy.
Design and run structured experiments (A/B tests, pilots, staged rollouts), define success metrics clearly, and apply learnings to drive confident product decisions at scale.

Serve as the primary product point of contact for the Merchant Solution – Promotion & Loyalty domain across all internal stakeholders: Consumer Promotion & Loyalty, Engineering, Data, Design, Merchant Business, Sales, Marketing, Risk, Finance, and Legal.
Lead cross-functional squad(s) without formal authority — align diverse teams around shared goals, unblock execution barriers, and drive accountability across workstreams.
Drive alignment across BUs on joint campaign programs, co-funding models, and integrated merchant-consumer experiences — acting as the connective layer between merchant supply and consumer demand.
Present roadmap progress, domain performance, and strategic priorities clearly and confidently in leadership reviews, executive briefings, and company-wide forums.
Proactively manage stakeholder expectations, surface risks and trade-offs early, and facilitate decision-making with clarity and data.

Bachelor’s degree required; MBA is a plus.
5+ years in Product Management (B2B, platform, or marketplace; fintech/e-wallet/loyalty/e-commerce preferred).
Proven ownership of a product domain end-to-end with accountability for business metrics (GMV, revenue, merchant growth, retention).
Strong experience balancing merchant (B2B) needs with consumer promotion/loyalty mechanics.
Track record of driving complex 0→1 and scaling initiatives independently.
Strong analytical skills (SQL, BI, Amplitude, Mixpanel); AI/ML product experience is a plus.
Experience in merchant marketing platforms, co-funding, voucher, or loyalty ecosystems is advantageous.