Senior - Growth Executive, Billpay & Public Services
Khối Phát triển Sản phẩm
Hồ Chí Minh
26-Payment Services-0447
We're looking for a Senior Growth Marketing Executive who thrives at the intersection of strategy, data, and execution. You'll own growth across our Public Services portfolio - from traffic fines and school fees to hospital payments and national e-government services - a vertical where every transaction is a moment of trust between citizens, the state, and MoMo.
This is a builder's role. You'll design, test, and scale growth initiatives across acquisition, activation, and retention; translate user behavior into sharp funnel hypotheses; and turn insights into business impact measured in MAU, transaction volume, and revenue. You'll work shoulder-to-shoulder with Product, Data, Platform, and cross teams, and lead a small, high-performing team to do the same.
The ideal candidate brings a solid background in digital growth within tech, fintech, or e-commerce, is fluent in funnel thinking and experimentation, and is energized rather than intimidated by ambiguity.
This is a builder's role. You'll design, test, and scale growth initiatives across acquisition, activation, and retention; translate user behavior into sharp funnel hypotheses; and turn insights into business impact measured in MAU, transaction volume, and revenue. You'll work shoulder-to-shoulder with Product, Data, Platform, and cross teams, and lead a small, high-performing team to do the same.
The ideal candidate brings a solid background in digital growth within tech, fintech, or e-commerce, is fluent in funnel thinking and experimentation, and is energized rather than intimidated by ambiguity.
Mô tả công việc
Growth Initiatives:
- Lead the execution of growth initiatives across Promotion & Rewards platforms, from analysis to implementation.
- Build detailed tactical plans for assigned growth projects, encompassing various levers such as marketing, promotions, product features, and campaigns.
Promotion:
- Utilize data analytics to optimize promotional programs based on customer behaviors, achieving cost reduction while increasing user growth and retention.
Market Research:
- Conduct market research and competitive analysis to identify growth opportunities, market trends, and customer needs.
Product Collaboration:
- Work closely with the product team to provide user insights essential for product development and growth.
Budget Management:
- Manage annual budget allocation between promotional costs and media mix to align with business objectives across in-app and external channels.
Monitoring & Reporting:
- Continuously monitor and analyze key performance indicators (KPIs) related to growth initiatives.
- Provide regular reports and insights to senior management.
Stakeholder Management:
- Collaborate with other business units and departments to understand and jointly drive the achievement of their business targets.
Experiments:
- Implement and evaluate A/B tests and experiments to optimize conversion rates and improve the user experience throughout the customer journey.
Yêu cầu công việc
- Bachelor’s degree in Marketing, Business, Communications, Digital or a related field.
- At least 2-3 years of experience in growth marketing, digital marketing, or operations, preferably in an app-based environment.
- Good analytical skills; comfortable working with Excel or basic data tools to track campaign results.
- Strong interest in social trends, and user behavior.
- Proactive and "can-do" attitude with a focus on getting things done.
- Good communication skills to work effectively with different departments.
- Able to work in a fast-paced environment and handle multiple small tasks at once.
- Attention to detail, especially when setting up campaigns and checking content.
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