Brand Strategy & Communication Manager
Mô tả công việc
Brand Strategy
Act as an in-house brand strategist to define our brand and product positioning.
Build the core brand attributes that are associated with your defined positioning.
Collaborate with our in-house creative team to develop the brand identity and narrations.
Work closely with our business team to define the brand annual jobs to be done and marketing KPIs.
User and Market Insights
Stay on top of user, media landscape and market trends
Have a genuine empathy for our users and be able to harvest relevant insights and unmet needs that MoMo can leverage on.
Creative Project Management
Be able to develop an overall communication framework and turn business objectives into insightful and inspiring creative briefs. Select the right campaign approach that ticks.
Act as the key PMO to manage our marketing campaigns. Work closely with in-house creative team and other agencies, partners, production houses in the process of creative production. Source the best creative partners to create meaningful and impactful communication works.
Collaborate with our media team to deliver the creatives according to plan.
Manage complicated creative work streams to ensure on-time in-full deliverables. Work in sync with other cross-functional teams and manage our stakeholders’ expectations along the way.
Resource and Budget Management
Manage the assigned budget of your projects.
Track and analyze campaign effectiveness. Provide recommendations to optimize the campaign and improve our long term marketing performance.
Team Building and Leadership
Coach fresh talents in our team.
Inspire others with our brand spirit.
Help us build our openness and strong collaboration culture within the in-house creative team.
Yêu cầu công việc
- Bachelor’s or Master’s degree in Communications, Public Relations, Journalism, Political Science, or a related field.
- Strong marketing, branding, communication or advertising background.
- At least 8-10 years working in brand marketing, brand agencies, ad agencies, in-house creative team or other positions with equivalent experience.
- You have a wide range of experiences across different creative formats and channels: digital, social, TV, OOH, social outreach, KOL, music marketing etc.
- Business driven
- You enjoy the creative process
- You are a solid project manager.
- You are fast paced and flexible.
- You can be both a team leader and player.
- You don't settle for mediocre. You enjoy the thrill of doing something new and raising the bar.
- You have excellent communication skills and a high level of empathy and openness.
