We are building one of the most engaging gamification-driven social impact platforms in Vietnam, where millions of users can turn everyday actions into meaningful contributions for society. We are looking for a Manager – Growth & Marketing to lead user growth, partnership development, and community activation — turning small ideas into large-scale movements. This is not a traditional marketing role. This is a role for someone who can build and scale a growth engine that connects product, community, and impact.

In this role, you won’t just grow a product — you will help shape how millions of people engage in doing good every day. Every campaign you lead will:

Drive large-scale charitable initiatives.
Engage millions of users in meaningful actions.
Turn technology into a powerful driver for social impact.

Mô tả công việc

1.Growth Strategy & User Engagement

Develop and execute growth strategies for gamification products such as Heo Đất, Walk with MoMo, Ví Nhân Ái, and new games
Design and optimize growth loops and gamification mechanics to drive: MAU , MEU, Retention, Social sharing
Continuously run and iterate growth experiments to unlock new levers
Work closely with Product Team to improve user journeys and engagement systems

2. Campaign Marketing & Community Activation

Lead the planning and execution of community-driven campaigns and fundraising initiatives
Build scalable formats such as: Social challenges, Community campaigns, Viral content
Manage and grow key channels:

Social media
Influencers / KOLs
Community groups

Turn campaigns into engagement loops and community movements

3. Partnership & Ecosystem Development

Manage and develop partnerships relationship with: NGOs, CSR-driven enterprises, Brands, Social enterprises (current partners and partners new)
Design partnership models such as: Donate-by-activity, Donate-by-purchase, CSR campaigns
Drive co-marketing and co-branding initiatives that create win-win outcomes: business growth, brand value, social impact

4. Data-driven Growth

Define and track key metrics: MAU, MEU, Retention, Engagement rate, Donation conversion
Use data to continuously optimize: Campaign performance, User journeys, Growth experiments

Yêu cầu công việc

Experience

5+ years of experience in: Growth Marketing / Digital Marketing/ Partnership / Business Development
Proven track record in driving growth for digital products or platforms.
Experience leading teams and managing cross-functional initiatives

2. Education

· Bachelor’s degree or higher in a relevant field (e.g., Economics, Marketing, Business, Communications, Social Sciences).

· Strong English communication skills (IELTS ≥ 6.0 or TOEIC ≥ 700, or equivalent).

3. Mindset & Core Values

Strong ownership — you take ideas from zero to execution and own the outcome
Impact-driven — you care deeply about the value created for users and society
Speed & execution — you move fast, test fast, and learn continuously
Collaboration-first — you work effectively across Product, Tech, and Business teams

4. Growth & Creativity

Strong ability to:

Capture trends and user insights quickly
Turn insights into viral, scalable campaign concepts
Design simple but powerful gamification systems

Deep understanding of:

Growth loops / viral loops
Social-first content
Community-driven growth

You don’t just run campaigns — you design systems that grow.

5. AI & Productivity Mindset

Experience or strong interest in using AI tools to: Generate content (text, visuals, video), Ideate campaigns, Analyze and optimize performance
Familiar with tools such as: Chat GPT / Claude, Canva AI/ Video AI tools (short-form, viral content)
Strong belief in: Using AI to multiply personal and team productivity

6. Nice to Have : Experience in: Gamification, Community platforms, Social impact / CSR. Track record of: Viral campaigns, Community growth