Senior Team Leader - Product Marketing, P2P
We’re reimagining the way people connect with financial products — making them not just useful, but meaningful.
As a Senior Product Marketing Lead, you’ll be at the heart of shaping how millions of users see, feel, and adopt our products. From defining what our products stand for, to crafting strategies that make them irresistible, you’ll transform numbers and funnels into stories that inspire action.
We’re not just marketers — we’re builders of habits and believers in experiences that spark trust and delight. If you’re a Product Marketing professional ready to stretch your impact into the world of digital products, this is your chance to craft something bigger: a product narrative that shapes behaviors, not just purchase
Mô tả công việc
Define and sharpen product value propositions that differentiate us in the market and resonate deeply with users.
Craft positioning frameworks that connect product features with real customer needs.
Go-to-Market (GTM) Strategy
Own the GTM strategy for new products and features: from launch planning to sustained adoption.
Translate funnel insights into action plans in partnership with the Growth Team and Product Team.
Ensure the product story is consistently communicated across all user touchpoints and lifecycle stages.
User Research & Funnel Insights
Map and analyze the user journey across awareness → consideration → usage, identifying barriers and growth opportunities.
Partner with research, analytics, and BI teams to validate hypotheses and sharpen GTM planning.
Execution & Cross-Functional Alignment
Lead GTM planning in collaboration with Product, Growth, and other internal stakeholders (Ops, BI, Research).
Act as the connector: you provide the strategic direction, while execution teams align their actions to your GTM narrative.
Monitor results and continuously optimize funnel conversion, adoption, and retention.
What you will impact:
Clear product value: users know why our product matters, not just what it does.
Successful GTM launches: every product or feature enters the market with a compelling story and adoption plan.
Funnel health: fewer drop-offs, stronger conversion across awareness, consideration, and usage.
Cross-team clarity: Product and Growth teams align around one GTM strategy.
Long-term engagement: products move from being functional tools to trusted daily habits.
Yêu cầu công việc
Must-have
Proven track record in product marketing, with experience owning GTM strategies end-to-end.
Ability to craft and articulate value propositions that resonate with diverse user segments.
Analytical and user-first mindset: skilled in interpreting funnel data and user research.
Strong communicator: you can inspire and align internal stakeholders with clear, compelling narratives.Experience collaborating closely with Product, Growth, and Research teams to drive adoption and engagement.
Ownership mentality: able to lead initiatives independently, while harmonizing efforts across teams.
Nice-to-have
Background in fintech, tech, or consumer digital products.
Experience scaling adoption across multiple markets or ecosystems.
MBA or advanced degree in marketing/business.
Product Marketing is the bridge. You define the “why” and “how” behind every launch, while Product, Growth, and other internal teams bring it to life. You’ll craft GTM strategies that shape user perception, accelerate adoption, and turn products into habits.
