Senior - Growth Executive, Soundbox
Mô tả công việc
Take full ownership of monthly reseller/collaborator acquisition target through paid digital channels.
Plan and execute performance campaigns across Meta Ads, Google Ads, Zalo, TikTok, and other relevant platforms.
Build and optimize lead funnels, including landing pages and lead forms, to improve conversion quality and volume.
Test and iterate ad creatives, audience targeting, and messaging to improve lead quality and reduce cost per lead (CPL).
Responsible for full funnel performance, included monitor Sales team convert lead to collaborator
Take full ownership of monthly reseller/collaborator acquisition target through paid digital channels.
Plan and execute performance campaigns across Meta Ads, Google Ads, Zalo, TikTok, and other relevant platforms.
Build and optimize lead funnels, including landing pages and lead forms, to improve conversion quality and volume.
Test and iterate ad creatives, audience targeting, and messaging to improve lead quality and reduce cost per lead (CPL).
Responsible for full funnel performance, included monitor Sales team convert lead to collaborator
Collaborate with the Sales team to raise awareness for online-to-offline campaigns that help resellers/CTV sell Soundbox more effectively.
Coordinate with internal teams or manage freelance/outsourcing partners (design, content, landing page) to deliver campaign assets and reports.
Monitor market trends and competitor activities to surface growth opportunities and suggest strategic adjustments.
Collaborate with the Sales team to raise awareness for online-to-offline campaigns that help resellers/CTV sell Soundbox more effectively.
Coordinate with internal teams or manage freelance/outsourcing partners (design, content, landing page) to deliver campaign assets and reports.
Monitor market trends and competitor activities to surface growth opportunities and suggest strategic adjustments.
Yêu cầu công việc
2–4 years of experience in performance marketing, growth marketing, or digital acquisition roles — preferably in B2B/B2B2C, fintech, or tech startups.
Hands-on experience with paid media platforms: Meta Ads Manager, Google Ads, Zalo Ads, TikTok Ads.
Familiarity with basic tracking tools (e.g. Google Analytics, Google Tag Manager, UTM parameters, CRM platforms).
Strong analytical skills with ability to interpret data and translate insights into campaign actions.
Comfortable managing both in-house and external resources (e.g. freelancers, creative partners).
Ability to work independently, take ownership of targets, and collaborate across sales, design, and product teams.
Growth mindset with an experimental approach: test → learn → optimize.
Bachelor’s degree in Marketing, Business Administration, Economics or a related field. Having on-ground experience with resellers, agents, or field sales is a plus
