(Senior) Executive – Product Growth & Marketing, Money Transfer
- Ho Chi Minh
- Fulltime
- 24-Payment Services-0669
What you will do
- Build & execute user growth programs to drive both acquisition and retention for assigned projects, encompassing various levers such as marketing, promotions, product optimization, and special campaigns for money transfer services;
- Conduct market research and competitive analysis to identify growth opportunities, market trends, and customer needs;
- Utilize data analytics to optimize promotional programs and communication messages based on user behaviors, achieving cost reduction while increasing user growth, continuously optimize through sprints to reach set targets;
- Lead the execution of growth initiatives with a cross-disciplinary team of growth, marketing product, tech, data…; ensuring alignment and secure the support needed to execute growth plans;
- Manage budget allocation between promo cost and media mix that best suits business objectives, across both in-app and external channels;
- Work closely with product team to provide user insights & business-led product development;
- Continuously monitor key performance indicators (KPIs) related to growth initiatives; provide regular reports, analysis and insights to support decision making.
What you will need
- Hunger to drive action and create impact.
- Agency background is preferred, particularly if experienced in IMC planning.
- Tech background is a plus, especially if it includes experience working on the marketing side.
- Excellent analytical skills with extensive experience in user research, insight discovery, and building marketing campaigns.
- At least 2–3 years of experience in relevant fields such as Growth, Product Marketing, Business Analytics, or User Insights.
- Strong interpersonal skills; capable of managing stakeholders and driving results.
- Familiarity with the Food Delivery, Ride-hailing, E-commerce, or Fintech markets, with the ability to leverage local nuances to design growth activities highly relevant to users.
- Bachelor’s degree in Marketing, Data, Business, or Finance.
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