(Senior) Executive - Growth, Offline payment

Khối Kinh Doanh

Hồ Chí Minh

24-Payment Services-0712

Mô tả công việc

Build detailed user growth programs to drive both acquisition and retention for assigned projects, encompassing various levers such as marketing, promotions, product optimization
Conduct market research and competitive analysis to identify growth opportunities, market trends, and customer needs;
Utilize data analytics to optimize promotional programs and communication messages based on user behaviors, achieving cost reduction while increasing user growth, continuously optimize through sprints to reach set targets;
Lead the execution of growth initiatives with a cross-disciplinary team of growth, marketing, product, tech, data…; ensuring alignment and secure the support needed to execute growth plans;
Manage budget allocation between promo cost and media mix that best suits business objectives, across both in-app and external channels;
Work closely with product team to provide user insights & business-led product development;
Continuously monitor key performance indicators (KPIs) related to growth initiatives; provide regular reports, analysis and insights to support decision making.

Hunger to drive action and impact;
Strong intuition about user and product experience;
Strong analytical skills; extensive experience in user research, insights search, and building marketing campaigns;
At least 2-3 years of experience in relevant fields such as Growth, Product Marketing, Business Analytics or User Insights;
Strong interpersonal skill; able to manage stakeholders and drive for results;
Familiar with the Food Delivery/Ride-hailing/Ecommerce/Fintech market and able to draw on local nuances to design growth activities that are highly relevant to our users.
Bachelor’s degree in Marketing, Data, Business or Finance.

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