Senior Executive – Growth Marketing, Financial Services
- Ho Chi Minh
- Fulltime
- 24-FS-0410
What you will do
- Build detailed user growth programs to drive both acquisition and retention for assigned projects, encompassing various levers such as marketing, promotions, product optimization;
- Conduct market research and competitive analysis to identify growth opportunities, market trends, and customer needs;
- Utilize data analytics to optimize promotional programs and communication messages based on user behaviors, achieving cost reduction while increasing user growth, continuously optimize through sprints to reach set targets;
- Lead the execution of growth initiatives with a cross-disciplinary team of growth, marketing, product, tech, data…; ensuring alignment and secure the support needed to execute growth plans;
- Manage budget allocation between promo cost and media mix that best suits business objectives, across both in-app and external channels;
- Work closely with product team to provide user insights & business-led product development;
- Continuously monitor key performance indicators (KPIs) related to growth initiatives; provide regular reports, analysis and insights to support decision making.
What you will need
- Bachelor’s degree in Marketing, Data, Business or Finance.
- Hunger to drive action and impact;
- Strong intuition about user and product experience;
- Strong analytical skills; extensive experience in user research, insights search, and building marketing campaigns;
- At least 2-3 years of experience in relevant fields such as Growth, Product Marketing, Business Analytics or User Insights;
- Strong interpersonal skill; able to manage stakeholders and drive for results;
- Familiar with Financial Services products is a plus.
Related Jobs
Senior Team Leader – Growth
- Ho Chi Minh
- Fulltime
Team Leader – Growth
- Ho Chi Minh
- Fulltime
Executive – Growth Marketing, Online Payment
- Ho Chi Minh
- Fulltime