What you will do

• Build detailed user growth programs to drive both acquisition and retention for assigned projects, encompassing various levers such as marketing, promotions, product optimization;
• Conduct market research and competitive analysis to identify growth opportunities, market trends, and customer needs;
• Utilize data analytics to optimize promotional programs and communication messages based on user behaviors, achieving cost reduction while increasing user growth, continuously optimize through sprints to reach set targets;
• Lead the execution of growth initiatives with a cross-disciplinary team of growth, marketing, product, tech, data…; ensuring alignment and secure the support needed to execute growth plans;
• Manage budget allocation between promo cost and media mix that best suits business objectives, across both in-app and external channels;
• Work closely with product team to provide user insights & business-led product development;
• Continuously monitor key performance indicators (KPIs) related to growth initiatives; provide regular reports, analysis and insights to support decision making.

What you will need

• Bachelor’s degree in Marketing, Data, Business or Finance.
• Hunger to drive action and impact;
• Strong intuition about user and product experience;
• Strong analytical skills; extensive experience in user research, insights search, and building marketing campaigns;
• At least 2-3 years of experience in relevant fields such as Growth, Product Marketing, Business Analytics or User Insights;
• Strong interpersonal skill; able to manage stakeholders and drive for results;
• Familiar with Financial Services products is a plus.