Product Manager

1️⃣ Product Development & Management

• Lead the Product & Operation teams in developing, expanding, and optimizing all gamification products.

• Manage the overall product roadmap, ensuring alignment between user experience, data, operations, and growth.

• Design and improve missions, rewards, quests, leaderboards, and events to drive engagement and retention.

• Ensure all features and campaigns have clear performance indicators (KPIs, data tracking, ROI).

2️⃣ Design & Operation of Donate by Purchase (CSR for Business)

• Serve as the product and operation owner for the Donate by Purchase solution, enabling businesses to execute CSR initiatives directly on MoMo.

• Collaborate closely with the Growth Marketing & Partnership team to:

  • Understand CSR objectives of merchants and enterprise partners.

  • Design suitable product solutions: donation mechanism, reward logic, user journey, gamification flow.

  • Create seamless B2B2C journeys connecting businesses – users – donation projects.

• Monitor campaign performance via key metrics: participating merchants, donation transactions, user engagement, social impact, and earned media.

3️⃣ Bundling & Cross-BU Collaboration

• Collaborate with MoMo BU Services (Payment, QR Merchant, Bill Pay, Insurance, Money Transfer, Financial Services) to develop bundled gamification solutions that drive cross-service growth.

• Co-design campaigns, missions, and mini-games linking gamification mechanics with MoMo’s services.

• Evaluate campaign outcomes based on:

  • User overlap rate between Gamification and BU services.

  • Transaction frequency, retention uplift, MEU growth.

• Propose initiatives supporting MoMo’s 2026 strategic OKRs on ecosystem engagement and user growth.

4️⃣ Operations & Quality Management

• Establish and manage end-to-end operations for all in-app games, events, and features.

• Oversee product quality assurance, including QA, test cases, issue tracking, release checklists.

• Collaborate with Tech, Data, CS, and Operations teams to troubleshoot issues and optimize performance.

• Develop standard operating procedures (SOPs) to ensure operational consistency and scalability.

5️⃣ Data Analytics & Continuous Optimization

• Monitor and analyze user data: MEU, MAU, retention rate, donation conversion, overlap metrics.

• Partner with Data & Growth teams to extract actionable insights, conduct A/B testing, and drive product improvements.

• Ensure all product decisions are data-driven and deliver measurable outcomes.

6️⃣ Team Management & Capability Development

• Manage a team of 5–7 Product Owners & Operation Executives.

• Coach team members to adopt a product-thinking, data-driven, innovation-oriented mindset with continuous learning.

• Build a proactive, accountable, and collaborative working culture.

7️⃣ Other Duties as Assigned

• Undertake other tasks assigned by the line manager, aligned with departmental goals.

• Support senior management in special projects or strategic initiatives within the Gamification Donation Platform.