What you will do

• User and Market Insights
• Have a genuine empathy for our users and be able to harvest relevant insights and unmet needs that MoMo can leverage on
• Stay on top of user, media landscape and market trends, especially in the consumer finance sector
• Brand & Growth  Strategy
• Work closely with the business team to define the brand annual jobs to be done and marketing KPIs
• Be able to understand complex business challenges and willing to crack them with tangible annual marketing plan 
• Communication Strategy 
• Define winning product value propositions based on strong user’s insights 
• Be able to develop a concrete communication framework and turn business objectives into insightful and inspiring creative briefs. Select the right creative approaches and formats that tick
• Develop go-to-market strategy and pivot/optimise on-the-go;
• Collaborate with internal stakeholders including Business Units, Creative, Media & agency teams to make sure the strategy is well-executed.
• Follow up with creative development to ensure on time-in full delivery 
• Be able to track & optimize for continuous improvement

What you will need

• Strong branding or campaign planning. Having experience working in brand marketing, brand agencies, ad agencies, in-house creative team or other positions with equivalent experience for at least 4 years (Senior Planner position) and at least 5 years (Lead position) or 3 years Brand Manager experience
• Experience in fintech, utility apps, e-commerce platforms, financial services (bank, insurance or credit) is a plus;
• Strong critical thinking is a must
• You have a track-record in performance marketing & proven communication planning experience; 
• You are fast paced and flexible;
• You have a natural empathy towards people. You can read insights easily;
• You are result oriented and number driven;
• You can be both a team leader and player;
• You don’t settle for mediocre. You enjoy the thrill of doing something new and making it better;
• You are comfortable working under a volatile, yet highly collaborative environment; 
• Fluent proficiency in written and spoken English.