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Manager – Customer Intelligence

Ho Chi Minh
Fulltime
25-CIO-0074

The Manager – Customer Intelligence is responsible for leading a team of specialists to deliver actionable insights that inform product development, marketing strategies, and business decisions. This role involves managing and mentoring a multidisciplinary team, driving collaboration, and ensuring the successful execution of comprehensive research projects. The manager will play a critical role in embedding customer insights into the organization’s strategic initiatives and fostering a customer-centric culture.

What you will do

Leadership and Team Management 

  • Collaborate with the Head of Customer Intelligence Office to develop strategic plans and long-term goals for the department;
  • Manage a team of 6+ members, including 2-3 team leaders who oversee their respective sub-teams;
  • Provide coaching, mentorship, and guidance to team leaders and individual contributors to ensure high performance and professional growth;
  • Define team objectives, KPIs, and performance metrics to measure and drive success;
  • Foster a collaborative and innovative team culture that values continuous learning and knowledge sharing;
  • Lead, mentor, and develop a team of customer intelligence specialists, ensuring alignment with organizational goals;
  • Oversee workload distribution and ensure timely delivery of high-quality research projects;
  • Continuously monitor progress, address challenges, and ensure the successful delivery of departmental goals;

Strategic Planning and Insights Integration 

  • Translate development strategic plans into detailed, actionable activities, ensuring alignment with organizational priorities;
  • Develop and implement a customer intelligence strategy aligned with business goals and market opportunities;
  • Ensure research insights are integrated into product roadmaps, marketing strategies, and business decisions;
  • Collaborate with cross-functional stakeholders, including product, marketing, and strategy teams, to identify research needs and priorities;

Project Management 

  • Oversee the planning and execution of comprehensive research projects, leveraging team expertise in desk research, quantitative, and qualitative methods;
  • Ensure all projects deliver actionable and high-quality insights that address key business challenges;
  • Balance short-term research needs with long-term strategic initiatives, ensuring alignment with organizational priorities;

Knowledge Development and Innovation 

  • Promote a culture of continuous learning by encouraging the team to explore new methodologies, tools, and frameworks;
  • Support the development of innovative research approaches to improve the relevance and quality of insights;
  • Act as a champion for customer-centricity by embedding best practices and new methods across the organization;

Stakeholder Engagement 

  • Serve as a trusted advisor to senior leadership by presenting insights that drive strategic decision-making;
  • Partner with the Head of Customer Intelligence Office to align team deliverables with organizational goals;
  • Build strong relationships with internal stakeholders to ensure customer intelligence meets their needs and contributes to measurable outcomes;

Performance Measurement and Reporting 

  • Establish processes to track and report the impact of customer intelligence initiatives;
  • Ensure research findings are communicated effectively through clear and compelling presentations, dashboards, and reports;
  • Continuously evaluate and refine research processes to maximize their efficiency and impact;
What you will need

Education and Experience 

  • Bachelor’s degree in Business, Marketing, Economics, Data Analytics, or related fields; MBA or advanced degree preferred;
  • 7+ years of experience in customer intelligence, market research, or data analytics, with at least 3 years in a management role;
  • Proven track record of leading teams and delivering impactful insights to drive business growth;
  • Work experience in driving improvement initiatives and in a fast-paced environment, preferably experience in consulting, e-commerce or relevant industries or Experience working at a Big 4 consulting firm is a plus ;

Skills and Competencies 

  • Strong leadership and team management skills with the ability to mentor and inspire others;
  • Expertise in customer intelligence methodologies, including desk research, quantitative analysis, and qualitative research;
  • Excellent project management skills, with experience managing multiple complex projects simultaneously;
  • Exceptional communication and storytelling skills to influence decision-making at all organizational levels;
  • Strategic thinking and problem-solving skills, with the ability to translate insights into actionable recommendations;
  • Ability to collaborate effectively with senior leaders and cross-functional teams.Language: proficient in English. Chinese is a plus;
  • Experience in product development, design, or a tech background are highly preferred;

Leadership Competencies 

  • Broad and deep knowledge in Business Insights, including Strategic Orientation, Financial Acumen, and Analytical Capability;
  • Highly results-oriented, with a focus on customer satisfaction, results orientation, and driving change and innovation.
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