Manager – Customer Intelligence
- Ho Chi Minh
- Fulltime
- 25-CIO-0074
The Manager – Customer Intelligence is responsible for leading a team of specialists to deliver actionable insights that inform product development, marketing strategies, and business decisions. This role involves managing and mentoring a multidisciplinary team, driving collaboration, and ensuring the successful execution of comprehensive research projects. The manager will play a critical role in embedding customer insights into the organization’s strategic initiatives and fostering a customer-centric culture.
What you will do
Leadership and Team Management
- Collaborate with the Head of Customer Intelligence Office to develop strategic plans and long-term goals for the department;
- Manage a team of 6+ members, including 2-3 team leaders who oversee their respective sub-teams;
- Provide coaching, mentorship, and guidance to team leaders and individual contributors to ensure high performance and professional growth;
- Define team objectives, KPIs, and performance metrics to measure and drive success;
- Foster a collaborative and innovative team culture that values continuous learning and knowledge sharing;
- Lead, mentor, and develop a team of customer intelligence specialists, ensuring alignment with organizational goals;
- Oversee workload distribution and ensure timely delivery of high-quality research projects;
- Continuously monitor progress, address challenges, and ensure the successful delivery of departmental goals;
Strategic Planning and Insights Integration
- Translate development strategic plans into detailed, actionable activities, ensuring alignment with organizational priorities;
- Develop and implement a customer intelligence strategy aligned with business goals and market opportunities;
- Ensure research insights are integrated into product roadmaps, marketing strategies, and business decisions;
- Collaborate with cross-functional stakeholders, including product, marketing, and strategy teams, to identify research needs and priorities;
Project Management
- Oversee the planning and execution of comprehensive research projects, leveraging team expertise in desk research, quantitative, and qualitative methods;
- Ensure all projects deliver actionable and high-quality insights that address key business challenges;
- Balance short-term research needs with long-term strategic initiatives, ensuring alignment with organizational priorities;
Knowledge Development and Innovation
- Promote a culture of continuous learning by encouraging the team to explore new methodologies, tools, and frameworks;
- Support the development of innovative research approaches to improve the relevance and quality of insights;
- Act as a champion for customer-centricity by embedding best practices and new methods across the organization;
Stakeholder Engagement
- Serve as a trusted advisor to senior leadership by presenting insights that drive strategic decision-making;
- Partner with the Head of Customer Intelligence Office to align team deliverables with organizational goals;
- Build strong relationships with internal stakeholders to ensure customer intelligence meets their needs and contributes to measurable outcomes;
Performance Measurement and Reporting
- Establish processes to track and report the impact of customer intelligence initiatives;
- Ensure research findings are communicated effectively through clear and compelling presentations, dashboards, and reports;
- Continuously evaluate and refine research processes to maximize their efficiency and impact;
What you will need
Education and Experience
- Bachelor’s degree in Business, Marketing, Economics, Data Analytics, or related fields; MBA or advanced degree preferred;
- 7+ years of experience in customer intelligence, market research, or data analytics, with at least 3 years in a management role;
- Proven track record of leading teams and delivering impactful insights to drive business growth;
- Work experience in driving improvement initiatives and in a fast-paced environment, preferably experience in consulting, e-commerce or relevant industries or Experience working at a Big 4 consulting firm is a plus ;
Skills and Competencies
- Strong leadership and team management skills with the ability to mentor and inspire others;
- Expertise in customer intelligence methodologies, including desk research, quantitative analysis, and qualitative research;
- Excellent project management skills, with experience managing multiple complex projects simultaneously;
- Exceptional communication and storytelling skills to influence decision-making at all organizational levels;
- Strategic thinking and problem-solving skills, with the ability to translate insights into actionable recommendations;
- Ability to collaborate effectively with senior leaders and cross-functional teams.Language: proficient in English. Chinese is a plus;
- Experience in product development, design, or a tech background are highly preferred;
Leadership Competencies
- Broad and deep knowledge in Business Insights, including Strategic Orientation, Financial Acumen, and Analytical Capability;
- Highly results-oriented, with a focus on customer satisfaction, results orientation, and driving change and innovation.
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