Lead/Senior - Product Marketing & Growth Specialist
Khối Phát triển Sản phẩm
Hồ Chí Minh
25-Payment Services-0642
Be a key driver of growth for a game-changing personal finance product suite. As part of our Growth team, you'll be instrumental in shaping the user journey and helping people take control of their financial lives. This is a chance to make a real impact on our product's trajectory and its mission.
Mô tả công việc
Daily Performance:
- Analyze data to review business performance and take action on a daily basis to optimize campaigns and drive key metrics.
- Run operational tasks to execute marketing and promotion pillars (e.g., system setup, writing requests to relevant teams).
- Review, research, and work with Product team to improve product pipeline.
Communication Management:
- Manage all communication channels (in-app notifications, banners, communities, etc.) on a daily basis. Actively drive product awareness and education
- Lead seasonal campaigns, self-initiate or brainstorm with the Marketing team for branding/media campaigns and feature education
Planning and project management:
- Plan and initiate growth activities, including communication and promotions, to boost Quản Lý Chi Tiêu's performance across all product funnels.
- Lead and manage multiple projects with multiple stakeholders (Product, Marketing, Data, etc.), ensuring tasks are delivered on deadline with perfect execution.
Yêu cầu công việc
- 3-5 year proven experience in a growth, product marketing, or similar role
- Bachelor in Marketing, Business, Communications, or a related field
- Strong analytical skills and a track record of using data to drive daily actions and results.
- Strong interpersonal skill: must be able to manage stakeholders and drive for results
- Highly organized thinker with EXCEPTIONAL attention to detail
- Self-motivated, proactive, accountable. Able to work under pressure, independently and manage own time/ progress
- Experience with content development in any formats (text, short videos, long video,..) is a plus
- Experience in applying AI on daily basis is a plus
- Prefer candidates with background in tech consumer apps, digital marketing, games, e-wallets
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