What you will do

• Product Development: 
• Develop and lead the product strategy for the B2C platform, ensuring the product meets the needs of end users and aligns with overall business objectives;
• Create a product roadmap, prioritize and sequence features to optimize user experience and enhance platform performance;
• Propose and explore new features and technologies to maintain competitive advantage and improve the platform’s value proposition;
• Gather requirements, conduct user research, and manage the product backlog to ensure the team focuses on high-impact projects;
• Oversee product launches, product marketing, and go-to-market activities for the platform;
• Data-Driven Decisions: 
• Leverage data analytics and insights to understand end-user behavior, usage trends, and opportunities to enhance user experience;
• Use data to make informed decisions, optimize existing features, and guide the development of new features to improve performance and product value;
• Cross-Functional Collaboration: 
• Collaborate with cross-functional teams, including engineers, designers, and analysts, to develop and improve the platform;
• Foster a culture of collaboration and knowledge sharing across the team and the organization;
• Effectively communicate product updates and changes to stakeholders and the wider organization;

What you will need

• Qualifications: 
• Bachelor’s degree in business, engineering, or a related field;
• Technical education background is a plus;
• Experience: 
• 3+ years of experience as a Product Owner or equivalent;
• Experience in developing B2C products and platforms focused on end users; 
• Experience with analytics tools (Google Analytics, Mixpanel, etc.) is a plus;
• Essential Skills: 
• Strong customer empathy, understanding, and predicting end-user needs;
• Proficient in requirements gathering, critical thinking, and data-driven product management;
• Skilled in utilizing wireframing tools (e.g., Figma);
• Excellent communication skills, both written and verbal;
• Strong time management and prioritization abilities;
• Personal Characteristics: 
• A continuous learner, open-minded, and receptive to new knowledge;
• Results-oriented, with a positive attitude and strong work ethic;
• Self-driven, motivated, and able to perform under pressure;
• Good to Have: 
• Proven track record of managing and delivering projects that enhance user engagement and business performance;
• Familiarity with user personalization and the ability to leverage AI-driven insights to predict user behavior.