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(Senior) Executive – Growth, Offline payment

Ho Chi Minh
Fulltime
24-Payment Services-0712
What you will do
  • Build detailed user growth programs to drive both acquisition and retention for assigned projects, encompassing various levers such as marketing, promotions, product optimization
  • Conduct market research and competitive analysis to identify growth opportunities, market trends, and customer needs;
  • Utilize data analytics to optimize promotional programs and communication messages based on user behaviors, achieving cost reduction while increasing user growth, continuously optimize through sprints to reach set targets;
  • Lead the execution of growth initiatives with a cross-disciplinary team of growth, marketing, product, tech, data…; ensuring alignment and secure the support needed to execute growth plans;
  • Manage budget allocation between promo cost and media mix that best suits business objectives, across both in-app and external channels;
  • Work closely with product team to provide user insights & business-led product development;
  • Continuously monitor key performance indicators (KPIs) related to growth initiatives; provide regular reports, analysis and insights to support decision making.
What you will need
  • Hunger to drive action and impact;
  • Strong intuition about user and product experience;
  • Strong analytical skills; extensive experience in user research, insights search, and building marketing campaigns;
  • At least 2-3 years of experience in relevant fields such as Growth, Product Marketing, Business Analytics or User Insights;
  • Strong interpersonal skill; able to manage stakeholders and drive for results;
  • Familiar with the Food Delivery/Ride-hailing/Ecommerce/Fintech market and able to draw on local nuances to design growth activities that are highly relevant to our users.
  • Bachelor’s degree in Marketing, Data, Business or Finance.
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