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Brand Planning Lead

Ho Chi Minh
Fulltime
24-GMC-0597
MoMo is one of Vietnam’s very first tech unicorns and has recently transformed ourselves from an e-wallet to a financial app. As our brand is accelerating quickly, we are reforming and expanding our marketing team to prepare for the exciting journey ahead.
We are looking for an enthusiastic and experienced brand strategist to join us. Our team is a well-blended mix of creative junkies, brand lovers, media performers, product developers, and number crunchers. Together, we hope to build the most unique and beloved tech brand in Vietnam. 
You will be joining a team of fun, young-at-heart, dynamic and fast paced individuals who embrace growth. As a brand strategist, you will help drive our brand and brand extensions towards the next tipping point.  
What you will do
  • Brand Strategy
    • Act as an in-house brand strategist to define our brand and product positioning;
    • Build the core brand attributes that are associated with your defined positioning;
    • Collaborate with our in-house creative team to develop the brand identity and narrations;
    • Work closely with our business team to define the brand annual jobs to be done and marketing KPIs.
  • Creative Project Initiation
    • Be able to develop a concrete communication framework and turn business objectives into insightful and inspiring creative briefs. Select the right creative approaches and formats that tick;
    • Develop go-to-market strategy and pivot/optimize on-the-go. 
  • User and Market Insights
    • Stay on top of user, media landscape and market trends;
    • Have a genuine empathy for our users and be able to harvest relevant insights and unmet needs that MoMo can leverage on.
What you will need
  • Strong branding or campaign planning. At least 3 years working in brand marketing, brand agencies, ad agencies, in-house creative team or other positions with equivalent experience;
  • Experience in fintech, utility apps, e-commerce platforms, financial services (bank, insurance or credit) and lifestyle (travel or entertainment) is a plus;
  • You are fast paced and flexible;
  • You have a natural empathy towards people. You can read insights easily;
  • You are result oriented and number driven;
  • You can be both a team leader and player;
  • You don’t settle for mediocre. You enjoy the thrill of doing something new and making it better;
  • Fluent proficiency in written and spoken English.
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