Lead - Product Growth, Engagement Platform
Khối Phát triển Sản phẩm
Hồ Chí Minh
25-MDS-0865
The Lead Product Growth (User) is responsible for driving the overall user growth strategy — leveraging data, logical thinking, and a strong product mindset to deliver sustainable growth. This role focuses on building an end-to-end growth engine across acquisition, activation, retention, while working closely with cross-functional teams to turn insights into scalable results.
Mô tả công việc
- Growth Strategy & Planning
- Develop and execute a comprehensive user growth roadmap aligned with business and product objectives.
- Define segmentation and targeting strategies based on user behavior, needs, and value potential.
- Collaborate with Product Marketing, Product, Data, and Ops teams to design and implement growth initiatives across all user touchpoints.
- Coordinate with the Product Marketing to identify new user acquisition channels and optimize campaign performance throughout the funnel.
- Data-Driven Experimentation & Insights
- Work closely with the Data Analytics (DA) team to explore user data, identify growth opportunities, and measure performance across key funnels.
- Design, execute, and analyze A/B tests and growth experiments to validate hypotheses and scale successful initiatives.
- Monitor and report growth metrics such as user funnel conversion, retention cohorts, engagement, and churn rate.
- Combine quantitative data (dashboards, SQL, Amplitude, Mixpanel, etc.) with qualitative insights (surveys, UX feedback) to drive decision-making.
- Product-Led Growth
- Partner with the Product and Design teams to develop and optimize in-app experiences (onboarding, referral, membership, gamification, personalized offers, etc.) that boost engagement and retention.
- Translate growth insights into concrete product requirements and contribute to product roadmap prioritization.
- Act as the bridge between Product and Business, ensuring that every product improvement supports measurable user growth.
Yêu cầu công việc
- Core Competencies
- Strong logical and analytical thinking; able to translate data into strategic insights and actionable plans.
- Proficiency with data analytics tools (SQL, Google Analytics, Amplitude, Mixpanel, Looker, etc.).
- Solid understanding of the user growth funnel and product-led growth mechanics.
- Experience in cross-team collaboration and managing experiments across Product, Product Marketing, and Data functions.
- Ability to prioritize and manage multiple growth initiatives simultaneously.
- Experience
- 4–7 years of experience in Growth, Product, Data Analytics, or Performance Marketing.
- Proven track record of leading or driving user growth initiatives in tech, fintech, or e-commerce companies.
- Experience working closely with data and product teams to develop measurable growth experiments.
- Personal Attributes
- Data-driven and hypothesis-oriented mindset.
- Logical, structured, and outcome-focused.
- Strong ownership, adaptability, and bias for action.
- Passionate about understanding user behavior and finding creative growth levers within the product.
- Education Background
- Bachelor’s degree in Business, Marketing, Economics, Statistics, Data Science, Computer Science, or a related field.
- Master’s degree is a plus but not required.
- Additional certifications in Product Management, Data Analytics, or Growth are a strong advantage.
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