We are seeking a highly motivated and experienced product marketer/ content marketer to join our Growth & Marketing Center. You will be working closely with a Growth team consisting professionals with diverse roles and backgrounds – growth, analytics, finance – and collaborate with cross-functional teams (e.g. Product, Marketing) in driving content products and campaigns that touch millions of users and deliver tangible performance uplift for MoMo. 

What you will do

• Product marketing campaign development: collaborate with growth and analytics teammates in developing product marketing campaign framework grounded on understanding user segments and product value propositions; translate initial framework into tactical pillars and angles for promotion materials
• Content product development: develop, test and refine content products for in- and out-app comm based on user responses with campaign owners
• Creative capability development: combine content marketing craft with latest technology in creating guidelines, templates and workflows that accelerate the speed of experimentation across campaigns

What you will need

• Minimum 2-3 years of work experience; experience in product marketing/ content marketing
• Blend of core skillsets of product marketing (ability to develop user insights, and match product value proposition with relevant segments, content marketing, solid understanding of different communication channels) and motivation to deliver tangible business impact with campaigns/ content products
• Growth mindset, with openness to apply technologies into content creation/ workflow optimization