What you will do

• Strategy:
• Define and propose user-growth strategy (acquisition, retention) and communication plan for MoMo Rewards;
• Plan and design growth initiatives annually with quantifiable objectives based on extensive research, analysis, and collaboration with relevant teams;
• Build detailed tactical plans for assigned growth projects, encompassing various levers such as marketing, promotions, product features, and campaigns;
• Lead the execution of major projects and activities, including media campaigns, promotion programs, and product optimization.
• Promotion:
• Utilize data analytics to optimize promotional programs based on customer behaviors, achieving cost reduction while increasing user growth and retention.
• Market Research:
• Conduct market research and competitive analysis to identify growth opportunities, market trends, and customer needs.
• Product Collaboration:
• Work closely with the product team to provide user insights essential for product development and growth.
• Budget Management:
• Manage annual budget allocation between promotional costs and media mix to align with business objectives across in-app and external channels.
• Monitoring & Reporting:
• Continuously monitor and analyze key performance indicators (KPIs) related to growth initiatives.
• Provide regular reports and insights to senior management.
• Stakeholder Management:
• Collaborate with other business units and departments to understand and jointly drive the achievement of their business targets.
• Experiments:
• Implement and evaluate A/B tests and experiments to optimize conversion rates and improve the user experience throughout the customer journey.

What you will need