What you will do

• Content Development
• Produce and oversee press releases, news articles, feature stories, and other media materials to enhance brand visibility.
• Ensure all content aligns with brand messaging, values, and audience needs.
• Media Planning and Strategy Execution
• Develop and implement media strategies to position the brand favorably in the press.
• Collaborate with cross-functional teams to identify key messaging, launch timelines, and promotional activities.
• Plan, coordinate, and manage media campaigns, including setting measurable goals, tracking performance, and adjusting as necessary.
• Oversee press engagement activities, including press releases, media kits, interview coordination, and press events, maximizing brand visibility and positive sentiment.
• Media Relationship Management
• Build and maintain strong, long-term relationships with journalists, editors, and media professionals.
• Act as the main point of contact for press inquiries, ensuring timely and accurate responses.
• Identify opportunities for press coverage and media partnerships that enhance brand visibility.
• Manage the brand’s reputation, proactively addressing potential issues, mitigating negative press, and ensuring consistent brand messaging across all earned channels.
• Team Management
• Lead, mentor, and develop a team of content creators, guiding them in best practices for media relations and content creation.
• Provide ongoing training and feedback to team members, helping them grow their skills in writing, media strategy, and campaign management.
• Oversee workload distribution, set clear objectives, and support team members in achieving content and strategic goals.
• Performance Analysis and Reporting
• Track and analyze the impact of content and media strategies, adjusting tactics based on performance data.
• Regularly report on KPIs and insights to inform future strategies and improve media engagement.

What you will need

• Experience: 5+ years in content development, journalism, public relations, or communications, with a strong background in media relations and team management.
• Skills:
• Exceptional writing, editing, and storytelling skills.
• Strong planning and organizational abilities with a strategic approach to media planning.
• Proven leadership and team development skills.
• Excellent interpersonal skills for building and maintaining media relationships.
• Knowledge: In-depth understanding of the media landscape, content marketing principles, and public relations best practices.
• Education: Bachelor’s degree in Communications, Journalism, Marketing, or a related field.