What you will do

• Strategic planning:
• Conduct thorough market analyses to identify emerging trends, competitive landscapes, and potential customer segments, leveraging insights to define specific growth opportunities
• Establish clear, measurable goals for growth initiatives, including revenue targets, customer acquisition metrics, and retention rates, while developing action plans and timelines to achieve these objectives.
• Foster a culture of innovation within the team by encouraging the testing of new ideas and approaches to growth, such as product enhancements, new pricing models, or targeted marketing campaigns.
• Campaign Management:
• Oversee the design, implementation, and optimization of cross-sell campaigns across various channels (out-app, in-app, etc.).
• Monitor campaign performance, analyze key metrics, and adjust strategies to ensure optimal results.
• Work closely with the marketing and creative teams to develop compelling messaging and offers that resonate with target audiences.
• Data Analysis & Reporting:
• Utilize data analytics tools to track user behavior, segment customers, and measure the effectiveness of cross-sell initiatives.
• Use A/B testing and other methodologies to continuously improve campaign performance.
• Provide regular reports and insights to senior management, highlighting successes, challenges, and areas for improvement.
• Collaboration & Stakeholder Management:
• Collaborate with product teams to ensure cross-sell offers are seamlessly integrated into the user experience.
• Work with the Customer Services and Customer Insights teams to gather feedback and ensure customer satisfaction with cross-sell efforts.
• Present strategies, findings, and recommendations to stakeholders at all levels of the organization.

What you will need