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Product Lead, Marketing Platform

Ho Chi Minh
Fulltime
24-Product-0435

What you will do

Product Development:

  • Create a roadmap that prioritizes and optimally sequences product features to enhance the performance of internal marketing toolset;

  • Propose and explore new features and technologies to maintain a competitive edge and continually improve the value proposition of our platform;

  • Gather requirements, conduct user research, and prioritise the product backlog to ensure the team is focused on delivering high-impact projects;

  • Drive the adoption and onboarding of internal tools and platforms, working closely with users to ensure they are engaged and successful;

  • Oversee product launches, product marketing, and other go-to-market activities for internal tools and platforms.

Data-Driven Decisions:

  • Leverage data analytics and insights to understand both user and merchant behavior, trends in marketing solutions, and areas for improvement in marketing features;

  • Use data to make informed decisions, optimize existing features, and guide the development of new features to enhance performance.

Cross-Functional Collaboration:

  • Be the leader of cross-functional teams, comprising senior engineers, designer, analysts, to grow adoption of the platform as well as performance overall;

  • Foster a culture of collaboration and knowledge sharing within the team and across the organization;

  • Effectively communicate product updates, roadmap, and performance to stakeholders and leadership, addressing their concerns and incorporating feedback into product iterations;

  • Establish strong relationships with internal and external stakeholders, representing the voice of the product and fostering collaboration for mutual success.

What you will need

The Must-Haves

  • 3+ years of product management experience;

  • Have experience building and managing internal tools or B2B platforms;

  • Excellent analytical and problem-solving skills, with a data-driven approach to decision-making;

  • Adept at engaging with technical teams and leveraging technologies for practical business applications;

  • Strong analytical and problem-solving skills, with the ability to translate data into actionable growth strategies;

  • Excellent communication skills and the capacity to convey complex technical concepts to a diverse audience;

  • Passionate about driving impact through enhancing team productivity.

The Good-to-Haves

  • Strong background in analytics, AI/ML, preferably in advertising or CDP;

  • Proven ability to develop and implement AI/ML solutions in a commercial environment;

  • Familiarity with merchant service platforms and the ability to drive product differentiation through personalization and predictive insights;

  • A track record of managing and delivering projects that enhance user engagement and business performance.

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