Executive – Product Growth & Marketing
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Ho Chi Minh
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Fulltime
Build & execute user growth programs to drive both acquisition and retention for assigned projects, encompassing various levers such as marketing, promotions, product optimization, and special campaigns for money transfer services; Conduct market research and competitive analysis to identify growth opportunities, market trends, and customer needs; Utilize data analytics to optimize promotional programs and communication messages based on user behaviors, achieving cost reduction while increasing user growth, continuously optimize through sprints to reach set targets; Lead the execution of growth initiatives with a cross-disciplinary team of growth, marketing, product, tech, data…; ensuring alignment and secure the support needed to execute growth plans; Manage budget allocation between promo cost and media mix that best suits business objectives, across both in-app and external channels; Work closely with product team to provide user insights & business-led product development; Continuously monitor key performance indicators (KPIs) related to growth initiatives; provide regular reports, analysis and…