Senior Product Executive, Digital Growth
Trung tâm Công nghệ Thông tin
Hồ Chí Minh
25-Product-0087
We are seeking a Product Growth & Personalization Specialist to lead tailored user experiences for our Home and Search touchpoints. Your vision is to create a “personalized home for everyone,” driving higher click-through rates (CTR) and conversion rates (CR) through data-driven experimentation, creative messaging, and close collaboration with cross-functional teams. You will play a pivotal role in shaping how each user segment engages with our superapp’s multi-domain services.
Mô tả công việc
1. Experimentation & Testing
- Design and execute A/B or multivariate tests across Home and Search to validate hypotheses, improve CTR, and optimize conversion.
- Implement personalization strategies for each user segment based on behavioral and demographic insights.
2. Conversion Optimization
- Continuously refine on-site flows, content, and UX elements to reduce friction and increase conversion rates.
- Collaborate with product teams to prioritize and implement impactful feature requests that boost user engagement.
3. Cross-Functional Collaboration
- Partner with Business Units to launch joint experiments and growth campaigns that align with their specific product/service offerings.
- Work with the product team on featuring requests and friction-reduction initiatives to maximize user satisfaction and retention.
4. Data Analysis & Reporting
- Track and analyze weekly performance metrics (CTR, CR) for each user segment, synthesizing experiment results into actionable insights.
- Provide regular updates on experiment performance, highlighting successes, failures, and learnings to key stakeholders.
Yêu cầu công việc
Experience & Background:
- 3–4 years of B2C experience in growth experimentation, CRO, or digital marketing—ideally in e-commerce, fintech, marketplace, or multi-domain services.
- Demonstrated ability to craft targeted messaging for diverse user segments and quickly research market trends.
- Proven track record running ads on platforms (e.g., Facebook, Google) and optimizing website/homepage conversion.
- Bachelor's degree in business, engineering, or related field
Technical & Analytical Skills
- Familiarity with A/B testing and analytics tools (Optimizely, Google Optimize, Google Analytics, Mixpanel, etc.).
- Proficiency in SQL is a plus for deeper data analysis.
- Understanding of basic statistical principles for experiment design and interpretation.
- Creative & Collaborative Approach Ability to conceptualize engaging content and messaging strategies tailored to each user segment.
- Excellent communication skills, comfortable collaborating with cross-functional teams (Product, Data, ML, BU leads).
- Organized and results-oriented with an aptitude for driving multiple experiments simultaneously.
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