(Senior) Manager - Money Transfer

End-to-End Business Ownership

• Own full business outcome (business strategy, user growth, product roadmap and P&L) for the assigned business line, with final decision authority across Product, Growth, and Marketing.
• Define and own the business strategy and roadmap, translating company and BU objectives into one integrated product–growth–marketing plan.
• Lead and align Product, Growth, Marketing, Data, Tech, and Operations around one shared roadmap and set of priorities.

Product Leadership

• Lead the business-driven product roadmap, ensuring product solutions align with growth objectives and user needs.
• Work with the Product and Tech teams to drive continuous product innovation & experiment — new features, UX/UI improvements, and product-led growth initiatives to improve adoption, engagement and retention.
• Ensure market insights, user feedback and competitive intelligence are systematically fed into product development.

Growth Marketing Strategy & Execution

• Own the end-to-end growth funnel including acquisition, activation, engagement and retention for the business line.
• Identify and optimize key growth levers such as user incentives, gamification, referrals and viral loops) with marketing planning and execution (campaign & communications calendar, creative direction, and budget allocation); reallocating budget toward the highest-impact channels, mechanics.
• Use data analytics and experimentation to track user behavior, improve conversion rates and refine growth tactics.
• Direct Operations and cross-functional partners on the execution of scalable growth & marketing initiatives.

Performance Tracking & Continuous Optimization

• Define, monitor and analyze the KPI framework (North Star + supporting metrics) across product, growth and marketing.
• Monitor adoption, retention and engagement trends and translate them into strategic, data-driven decisions.
• Optimize and scale best practices across the division to drive sustained growth. Regularly report on performance, identifying opportunities for improvement and expansion.

Cross-Functional Leadership & Stakeholder Alignment

• Influence senior stakeholders and decision-makers by presenting data-driven insights and business recommendations.
• Manage initiatives through agile sprints, ensuring execution efficiency against company goals.

• Bachelor's degree in Marketing, Business, Technology or a related field; MBA is a plus.
• 6+ years of experience owning a business line end-to-end across product, growth and/or marketing — not purely a functional product, growth, or marketing role.
• Proven track record of growing B2C users through product-led growth initiatives, with direct ownership of business results (not just recommendations).
• Experience planning and executing marketing campaigns and managing budgets, in addition to product/growth work.
• Strong understanding of B2C user behavior; knowledge of C2C network effects and user-generated content is a plus.
• Strong strategic thinking and analytical skills, able to translate data into actionable business decisions.
• Ability to connect product, growth and marketing metrics into a single coherent business narrative.
• Proficiency across the full product lifecycle, from discovery to delivery and launch.
• Strong knowledge of marketing, fintech, banking, eCommerce, and machine learning for recommendation systems is a plus.
• Proven leadership of cross-functional teams without full formal authority over every function involved.
• Excellent stakeholder management and ability to influence senior leaders.
• Strong communication and presentation skills to convey complex, cross-functional ideas clearly.