(Senior) Manager - AI Marketing & Creative Products

This is not a traditional marketing manager role. We are looking for someone who combines the instincts of a growth marketer, the mindset of a product manager, and a genuine obsession with what AI makes possible.

You are equally comfortable imagining what is possible and getting your hands dirty to build it. You work with engineers and AI teams to ship real products, and you hold yourself accountable for the business outcomes they drive. We are looking for someone who combines the instincts of a growth marketer, the mindset of a product manager, and a genuine obsession with what AI makes possible.

If you have ever looked at marketing and thought there is a fundamentally better way to do this — this role is for you

Mô tả công việc

Redefine Marketing Workflows with AI

Identify where AI can replace or fundamentally improve how MoMo targets, segments, and communicates to users — and turn those ideas into working pilots
Translate emerging AI capabilities — generative AI, LLMs, predictive models — into practical and scalable marketing applications.

Build AI-Driven Creative Products for Cross-Sell & Platform Engagement

Design and build AI-powered creative systems that generate personalized content, product narratives, and engagement tactics tailored to each user's journey
Experiment with new content formats and creative approaches powered by AI, from dynamic messaging to generative visuals and beyond

Build Internal Marketing Platforms & Tools

Define and own the product roadmap for MoMo's marketing and creative tools — what gets built, in what order, and why
Work closely with engineering and AI teams to turn new marketing approaches into durable platform capabilities that the whole marketing team can use
Evaluate and integrate best-in-class external AI tools where building in-house is not the right call

Experiment, Measure & Scale What Works

Design structured experiments across new workflows, creative products, and platform features
Build measurement frameworks that connect AI marketing initiatives directly to business outcomes - especially, engagement & conversion
Scale what works fast; kill what doesn't faster

Yêu cầu công việc

Bachelor’s degree in Marketing, or a related field
8+ years of experience in product management, marketing and growth, or a related field — ideally in consumer tech, fintech, e-commerce, or digital platforms
Background as a product owner, growth marketer, or digital marketer — someone who has owned a product or channel end-to-end and is accountable for its outcomes
Demonstrable experience applying AI or automation tools to marketing or product problems
Strong product thinking: ability to define requirements, prioritize a roadmap, and work with engineering teams to build internal tools
Solid analytical skills — comfortable with data, A/B testing, and translating results into decisions
Hands-on experience with LLMs, generative AI tools, or AI-powered creative platforms
Familiarity with prompt engineering, marketing automation platforms, or BI tools
Excellent communication skills in both English and Vietnamese

(Senior) Manager - AI Marketing & Creative Products

Mô tả công việc

Yêu cầu công việc

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