- Run acquisition / engagement / retention campaigns for gamified features (Piggy Bank, Piggy Walk, Lucky Spin…).
- Design missions, challenges, and seasonal events to drive Play → Engage → Donate → Share.
- Track MEU/MAU, retention, overlap, and donation metrics (BI / SQL); optimize timing, rewards, CTAs, placements.
- Execute Donate-by-Purchase / CSR campaigns with NGOs, merchants, SMEs; ensure on-time delivery and measurable results.
- Co-build cross-campaigns with Telco, QR, Insurance, Money Transfer; align KPIs and measure impact on BU growth.
- Own KPIs: gamification MEU/MAU & retention uplift, player→donor / player→BU overlap rate, BU transaction uplift & ROI.
- Support PR/Brand with campaign storytelling.
- Collaborate with Product, Growth, Data, Design; share learnings and scale what works.
Senior Executive - Growth Marketing
Khối Kinh Doanh
Hồ Chí Minh
25-MDS-0839
Execute growth marketing campaigns for Gamification products and other marketing activities to directly and indirectly increase MEU/MAU, retention, donation conversion, and user overlap (game ↔ donation). Simultaneously, drive cross-growth with BU Services through gamification mechanics and bundling strategies.
Mô tả công việc
Yêu cầu công việc
- 3–5 years in Growth / Campaign / Digital / Product Marketing, preferably in Gamification, Gaming, Fintech, E-commerce, or large-scale consumer apps.
- Strong data mindset; comfortable with dashboards and Excel/Sheets. Basic SQL / BI is a plus.
- Strong understanding of user behavior and multi-touchpoint journeys.
- Able to design missions, offers, reward mechanics, and in-app placements that drive engagement and conversion.
- Able to work cross-functionally and align multiple stakeholders.
- Strong time management and structured reporting / documentation.
- Bachelor’s degree in Economics, Marketing, Business Administration, IT, or related fields.
- Good English communication; TOEIC > 650 / IELTS ≥ 6.0 (or equivalent) is a plus.
- Purpose-driven and empathetic toward community / social impact.
- Continuous learner; keeps up with marketing, gamification, tech, especially AI usage in growth.
- Proactive and resilient; comfortable with challenges, adapts fast, improves continuously.
- Team-first, accountable, and brings positive energy.
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