Growth Specialist, Promotion & Loyalty

MoMo is a leading fintech company on a mission to empower millions of users and merchants through innovative growth solutions. Within this mission, the Promotion & Loyalty team drives adoption, engagement, and retention by leveraging data-driven insights, product-led growth, and creative campaigns across key touchpoints (Rewards, Promotion Hub, My Voucher, Decentralized widgets, etc).

We are looking for a Growth Specialist with strong skills in data analysis, marketing, and business growth execution. This role will play a critical part in designing, testing, and scaling initiatives that deliver measurable impact for both users and merchants.

Mô tả công việc

Growth Initiatives:

Lead the execution of growth initiatives across Promotion & Rewards platforms, from analysis to implementation.
Build detailed tactical plans for assigned growth projects, encompassing various levers such as marketing, promotions, product features, and campaigns.

Promotion:

Utilize data analytics to optimize promotional programs based on customer behaviors, achieving cost reduction while increasing user growth and retention.

Market Research:

Conduct market research and competitive analysis to identify growth opportunities, market trends, and customer needs.

Product Collaboration:

Work closely with the product team to provide user insights essential for product development and growth.

Budget Management:

Manage annual budget allocation between promotional costs and media mix to align with business objectives across in-app and external channels.

Monitoring & Reporting:

Continuously monitor and analyze key performance indicators (KPIs) related to growth initiatives.
Provide regular reports and insights to senior management.

Stakeholder Management:

Collaborate with other business units and departments to understand and jointly drive the achievement of their business targets.

Experiments:

Implement and evaluate A/B tests and experiments to optimize conversion rates and improve the user experience throughout the customer journey.

Yêu cầu công việc

Bachelor’s degree in Marketing, Data, Business, or Finance;
Minimum of 2 years of experience in relevant fields such as Growth, Digital Marketing, and Business Analytics;
Familiarity with the Fintech/Ecommerce;
Proven expertise in data analytics (SQL/Excel/BI tools), with strong ability to turn insights into strategies.
Hands-on experience with platforms, A/B testing, campaign optimization, and growth experiments.
Strong logical business growth mindset able to connect data, marketing, and product levers to deliver impact.
Excellent communication and stakeholder management skills; able to work cross-functionally with senior partners.
Highly results-driven, detail-oriented, and execution-focused, with the agility to thrive in fast-paced environments.
A hustler’s spirit - creative, resilient, and relentless in pursuing growth opportunities.

Growth Specialist, Promotion & Loyalty

Mô tả công việc

Yêu cầu công việc

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