Growth & Marketing Project Planning & Execution Build & execute user growth programs to drive both acquisition, including new to MoMo & new to assigned services, and retention, encompassing various levers such as marketing, promotions, product optimization, and special campaigns for utilities & transportation services; Conduct, work with data analytics teams to perform analyses, and tests to continuously optimize the user conversion funnels; Lead the execution of growth initiatives with a cross-disciplinary team of growth, marketing, product, tech, data…; ensuring alignment and secure the support needed to execute growth plans; Continuously monitor key performance indicators (KPIs) related to growth initiatives;…
We are seeking a skilled and experienced Customer Intelligence Analyst to join our team. You will play a crucial role in analyzing and interpreting user behavior data to drive insights and improvements for our mobile application. You will be responsible for overseeing the collection, measurement, analysis, and reporting of mobile app analytics research to help optimize user experience and drive product – led growth.
In charge of the overall planning, and execution of a user growth program including activities such as promotion, marketing, product optimization; Conduct, work with data analytics teams to perform analyses, and tests to continuously optimize the user conversion funnels; Initiate and build plans for implementing optimization initiatives (related to promotions, product, messaging…); Work with cross-functional teams for the execution of growth plans; Lead, and coach junior team members.
