Growth Manager, Financial Services
- Ho Chi Minh
- Fulltime
- 22-BU FS-0811
What you will do
- Define and propose the user growth strategy for all BU FS Product;
- Design growth campaigns that will drive both acquisition and retention for the growth of business;
- Own the relationship with Ops and other internal functions (Product, Marketing, Market research, BI) to ensure alignment and secure the support needed to execute the growth plan;
- Able to use effectively data analytics to optimize promotional programs based on customers behaviors, significantly reducing cost while growing and retaining users;
- Work closely with product team to provide additional user insights for product development as the essential way for growth;
- Lead the execution of major projects and overall activities, including media campaigns, promotion programs, product feedback & optimization;
- Manage budget allocation between promo cost and media mix that best suits business objectives, across both in-app and external channels;
- Define key metrics and their relationship to measure business success.
What you will need
- Bachelor’s degree in Marketing, Data, Business or Finance;
- Strong experiences in relevant fields such as Growth, Digital Marketing, Analytics or User insights;
- Familiar with the Ecommerce/Fintech market and able to draw on local nuances to design growth activities that are highly relevant to our users;
- Strong interpersonal skill; able to manage senior stakeholders.
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